PubMatic brings agent-to-agent publisher signals model to German market

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21.09.2026

PubMatic brings agent-to-agent publisher signals model to German market — PubMatic launches publisher signals in Germany

PubMatic has achieved a milestone in its EMEA operations by launching the first direct agent-to-agent implementation for publisher signals in the German market.

Working in collaboration with BCN, the initiative introduces a new model that enables the deployment of over 1,500 audience and contextual signals for publishers. This development is positioned to enhance targeting and customization capabilities for advertisers and publishers in Germany.

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The company recently announced the return of PubAcademy to Singapore, focusing on AI applications in advertising, as detailed in a previous update. Earlier, PubMatic was selected by Sony to help power Live TV on PS5, reaching 95 million gamers and supporting over 100 FAST channels for advertisers, according to company statements. These partnerships highlight PubMatic's ongoing efforts to expand its technology across global markets.

This material may contain third-party opinions, none of the data and information on this webpage constitutes investment advice according to our Disclaimer. While we adhere to strict Editorial Integrity, this post may contain references to products from our partners.

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