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Bangkok PubAcademy event draws strong turnout as PubMatic addresses evolving media trends

Bangkok PubAcademy event draws strong turnout as PubMatic addresses evolving media trends
PubMatic hosts Bangkok PubAcademy event

PubMatic hosted a well-attended PubAcademy event in Bangkok, gathering agencies, advertisers, and publishers for an in-depth discussion on the future direction of media in Thailand.

The event placed particular focus on the rapid evolution of consumer behavior and its impact on the media landscape. Industry participants explored how shifts in consumption patterns are driving transformation across advertising and publishing. PubMatic continues to facilitate dialogue among key stakeholders as the sector faces ongoing change.

PubMatic has highlighted MCP's role in leveraging AI to improve cross-platform agent communication in programmatic advertising, aligning demand and supply intelligence in the sector (link). The company’s 12th Hackathon featured a notable focus on agentic AI, with 42 percent of the projects incorporating these technologies (link). These initiatives reflect PubMatic’s ongoing investment in AI-driven solutions for advertising and publishing.

This material may contain third-party opinions, none of the data and information on this webpage constitutes investment advice according to our Disclaimer. While we adhere to strict Editorial Integrity, this post may contain references to products from our partners.

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