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PubMatic pushes AI-driven connectivity in programmatic advertising with cross-platform agent communication

PubMatic pushes AI-driven connectivity in programmatic advertising with cross-platform agent communication
PubMatic advances AI in ads

PubMatic is driving innovation in programmatic advertising by enabling AI agents to communicate seamlessly across different platforms.

Vibhor Kapoor, CEO of AdRoll, and Alex Shephard, PubMatic VP of DSP Partnerships and Operations, recently discussed how the Multi-Channel Platform (MCP) can connect demand- and supply-side intelligence. This approach leverages extensive programmatic data alongside shared context to unlock new efficiencies and capabilities in automated digital advertising. As programmatic evolves, MCP aims to narrow data and process gaps between disparate platforms, helping marketers achieve more unified and strategic outcomes. Details on implementation and industry adoption are still emerging.

PubMatic has recently advanced its digital video strategy through new CTV partnerships with Channel4 and Sony Pictures. The company also introduced agentic AI to automate digital ad campaign optimization in real time. These steps reflect PubMatic’s ongoing push to streamline programmatic advertising and reduce manual processes for marketers.

This material may contain third-party opinions, none of the data and information on this webpage constitutes investment advice according to our Disclaimer. While we adhere to strict Editorial Integrity, this post may contain references to products from our partners.

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