PubMatic deploys agentic AI to automate campaign optimization in real time

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28.06.2026

PubMatic deploys agentic AI to automate campaign optimization in real time — PubMatic unveils agentic AI tool

PubMatic has introduced agentic AI technology that can autonomously plan, execute, and adjust advertising campaigns in real time. This development aims to free up marketing teams to focus on strategic tasks by reducing manual intervention.

The company is inviting potential partners to explore the capabilities of agentic AI for optimizing media mix, signaling a shift toward more automated and efficient digital advertising workflows.

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PubMatic recently highlighted new CTV partnerships with Channel4 and Sony Pictures at Cannes Lions as part of its expanded digital video strategy, according to a previous announcement. Earlier this year in Tokyo, the company also presented AgenticOS and Activate, unveiling AI-driven ad solutions for advertisers and agencies in Japan, as reported at a WPP event. These initiatives reflect PubMatic’s ongoing investment in AI and automation across its media offerings.

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