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PubMatic introduces AgenticOS and Activate at WPP event to drive AI-powered ad solutions
PubMatic recently hosted a study session at the WPP Media Tokyo office, introducing the Japanese market to its AgenticOS and Activate platforms.
During the event, the company outlined how its AI-powered solutions can support advertisers and agencies in optimizing their advertising strategies. The session provided an opportunity for industry professionals to engage with PubMatic's advancements in programmatic technology. The company continues to expand its footprint in the Japanese advertising market through collaboration and education initiatives.
PubMatic has been active in deploying AI-driven advertising in other markets, including its AI-powered agentic CTV campaign launched in Spain with Havas for Telefónica. In Japan, the company’s team previously joined the Game Future Summit to discuss app monetization and mobile programmatic advertising. These initiatives highlight PubMatic’s focus on expanding programmatic solutions through industry partnerships and events.
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