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PubMatic spotlights app monetization and programmatic ads at industry summit
PubMatic is making a strategic push in the Japanese market by having its team onsite at the Game Future Summit this week.
The company aims to engage with attendees on topics such as app monetization, programmatic advertising, and the future trajectory of mobile growth. PubMatic's booth will offer opportunities for discussions with industry professionals as part of efforts to expand its footprint in the mobile advertising ecosystem in Japan.
PubMatic recently partnered with DIRECTV Advertising to help expand live sports campaign reach across both linear and streaming TV campaigns. The company has also pressed agencies to adopt agentic AI for real-time supply path optimization initiatives. These activities reflect PubMatic’s continued investment in digital advertising solutions.
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