Agentic AI adoption drives real-time optimization, PubMatic claims

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29.05.2026

Agentic AI adoption drives real-time optimization, PubMatic claims — PubMatic pushes agentic AI move

PubMatic is pushing agencies to act quickly in adopting agentic artificial intelligence, asserting that early movers will not just keep pace but take the lead.

Bill McLaughlin from PubMatic explains that agentic AI systems can deliver real-time supply path optimization, enhanced transparency, and improved results for clients. The company is positioning itself at the forefront of AI-driven solutions in advertising technology, encouraging agencies to connect and explore new approaches for leveraging AI to boost performance.

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PubMatic recently hosted the Japan CTV Offsite 2026 in Odawara, bringing together broadcasters for discussions on the future of TV advertising. The company has also renewed its partnership with Cairns Crocodiles 2026, supporting the event's increasing industry standards. These moves reflect ongoing efforts by PubMatic to expand its role in advertising technology.

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