AI agents activate new Spanish CTV campaign, PubMatic launches with Havas for Telefónica

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Artem Shendetskii

09.06.2026

AI agents activate new Spanish CTV campaign, PubMatic launches with Havas for Telefónica — PubMatic unveils agentic CTV ads

PubMatic has introduced Spain first agentic advertising campaign, developed in partnership with Havas for Telefónica. The campaign deploys AI agents to automate the process from a natural language brief to live activation on connected TV, eliminating complex integrations and manual workflows.

The launch marks a step forward in the use of artificial intelligence for real-time marketing execution in Spain’s media landscape.

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PubMatic has previously focused on app monetization and mobile programmatic advertising at industry events, including its team’s participation in the Game Future Summit in Japan. The company also sponsored the 2026 Game Future Summit to strengthen its role in the gaming and ad tech sectors. These initiatives demonstrate PubMatic’s ongoing involvement in innovative digital advertising channels.

This material may contain third-party opinions, none of the data and information on this webpage constitutes investment advice according to our Disclaimer. While we adhere to strict Editorial Integrity, this post may contain references to products from our partners.

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