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PubMatic sponsored the Game Future Summit 2026, positioning itself at the forefront of Japan's gaming and mobile app industry events.
The summit attracted publishers, advertisers, ad tech firms, and other industry leaders to discuss the evolving landscape of gaming, strategies for app monetization, and emerging trends in the sector. PubMatic's involvement highlights its commitment to connecting with key players driving innovation in digital advertising and gaming technology.
PubMatic’s Japan team previously attended the Game Future Summit to focus on app monetization and mobile programmatic advertising. The company has also released a study showing 53 percent higher brand recall among co-viewers versus solo viewers in APAC, highlighting the impact on ad results across the region. These efforts reflect PubMatic’s active engagement with digital advertising trends in gaming and media.