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PubMatic study finds 53 percent of co-viewers recall brands better than solo viewers in APAC
A recent PubMatic study reveals that 53 percent of co-viewers in the Asia-Pacific region are more likely to recall brands compared to those who watch alone.
The findings suggest that shared screen experiences significantly boost advertising effectiveness, reinforcing the importance of audience engagement over mere attention. PubMatic emphasizes that while attention is valuable, memory is the key driver of advertising results. The full study provides further insights into how co-viewing shapes consumer recall in the connected TV and programmatic advertising landscape.
PubMatic previously attended the Game Future Summit in Japan to discuss app monetization and mobile programmatic advertising. The company has also worked with DIRECTV Advertising to expand live sports campaigns across linear and streaming TV. These initiatives reflect PubMatic’s continued engagement with interactive advertising formats in the region.
This material may contain third-party opinions, none of the data and information on this webpage constitutes investment advice according to our Disclaimer. While we adhere to strict Editorial Integrity, this post may contain references to products from our partners.
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