PubMatic expands Activate, targeting improved campaign performance in real-time auctions

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12 hours ago

PubMatic expands Activate, targeting improved campaign performance in real-time auctions — PubMatic opens Activate platform

PubMatic announced the broader availability of its Activate platform, enabling buyers to access a complete view of available ad inventory and leverage advanced signals for real-time bidding.

The company stated that early adopters of Activate have already experienced significant step-function improvements in both efficiency and campaign performance. PubMatic is now opening access to a wider audience to accelerate better outcomes for digital advertisers.

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PubMatic introduced the Activate platform alongside AgenticOS at a WPP event in Tokyo, featuring AI-driven advertising tools for agencies and brands in Japan earlier this year. The company also expanded its partnerships in connected TV, announcing collaborations with Channel4 and Sony Pictures at Cannes Lions last month. These initiatives mark PubMatic’s continued investment in digital video and programmatic solutions.

This material may contain third-party opinions, none of the data and information on this webpage constitutes investment advice according to our Disclaimer. While we adhere to strict Editorial Integrity, this post may contain references to products from our partners.

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