Channel4 and Sony Pictures join PubMatic in expanding CTV collaborations at Cannes Lions

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4 hours ago

Channel4 and Sony Pictures join PubMatic in expanding CTV collaborations at Cannes Lions — PubMatic reveals CTV deals at Cannes

PubMatic announced the launch of new connected TV (CTV) partnerships with Channel4 and Sony Pictures during the first day of the Cannes Lions International Festival of Creativity.

The company described a vibrant atmosphere along the Croisette, with industry leaders gathering to discuss key developments in the advertising sector. The new collaborations underscore PubMatic’s strategic push into premium CTV inventory, positioning the company to capitalize on evolving advertiser demand within the rapidly growing digital video market.

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Earlier this year, PubMatic launched its Creator Marketplace with Holmes Media and FreeWheel, providing programmatic access to creator-led media for connected TV. The company also introduced AgenticOS and Activate in Tokyo, showcasing AI-powered advertising tools for agencies. These steps mark PubMatic's recent moves to expand its product offering in digital video and advertising technology.

This material may contain third-party opinions, none of the data and information on this webpage constitutes investment advice according to our Disclaimer. While we adhere to strict Editorial Integrity, this post may contain references to products from our partners.

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