PubMatic launches Creator Marketplace with Holmes Media and FreeWheel for CTV programmatic access

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18.06.2026

PubMatic launches Creator Marketplace with Holmes Media and FreeWheel for CTV programmatic access — PubMatic unveils CTV Creator Marketplace

PubMatic has introduced the Creator Marketplace, partnering with Holmes Media and FreeWheel to create the first programmatic entry point for independent creator-led media on connected TV (CTV).

This initiative aims to enable performance-driven buyers and brands to engage directly with independent content creators through the open internet, expanding access to new advertising inventory and audiences. The collaboration is positioned to advance the creator economy and bring fresh opportunities to CTV media buying.

Details are being clarified.

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PubMatic recently presented AgenticOS and Activate in Tokyo to highlight AI-driven ad solutions for advertisers and agencies in Japan, according to a previous report. Earlier, the company’s Japan team attended the Game Future Summit to discuss app monetization and mobile programmatic advertising, as reported here. These initiatives reflect PubMatic's continued expansion into new digital advertising channels.

This material may contain third-party opinions, none of the data and information on this webpage constitutes investment advice according to our Disclaimer. While we adhere to strict Editorial Integrity, this post may contain references to products from our partners.

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