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Gracenote collaboration lets PubMatic enhance CTV ad targeting with real time sports data

Gracenote collaboration lets PubMatic enhance CTV ad targeting with real time sports data
PubMatic and Gracenote boost CTV ads

PubMatic has announced a partnership with Gracenote to improve confidence for marketers in the placement of their connected TV (CTV) ads.

With this collaboration, buyers can leverage contextual segments and real time sports schedules to make more informed decisions at the moment of purchase. The initiative aims to ensure more relevant, timely ad placements and further streamline programmatic ad buying for marketers in the rapidly evolving digital video landscape.

PubMatic has previously highlighted the role of AI in improving programmatic advertising connectivity through its MCP platform, focusing on aligning demand and supply intelligence via cross-platform agent communication. The company drew a strong turnout at its Bangkok PubAcademy event, which addressed shifting consumer behavior in the media sector. These initiatives reflect PubMatic’s continued efforts to adapt its offerings to current trends in digital advertising.

This material may contain third-party opinions, none of the data and information on this webpage constitutes investment advice according to our Disclaimer. While we adhere to strict Editorial Integrity, this post may contain references to products from our partners.

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