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PubMatic brings agentic AI to ad tech at ANAmarketers conference

PubMatic brings agentic AI to ad tech at ANAmarketers conference
PubMatic eyes agentic AI in ads

PubMatic is preparing to present its advancements in agentic AI technologies for advertising at the ANAmarketers "Agent Wars" conference next Tuesday.

Oz Lang, Senior Director of Product Management at PubMatic, will lead the discussion, focusing on practical AI applications that drive results for marketers amid increasing industry noise. The session aims to distinguish actionable AI solutions from hype, underlining how intelligent systems are shifting the ad tech competitive landscape.

PubMatic has previously highlighted the use of AI to improve programmatic advertising connectivity, emphasizing MCP's role in aligning demand and supply intelligence in recent initiatives. The company also saw strong engagement at its Bangkok PubAcademy event, where it addressed changing consumer behavior shaping the media sector in prior sessions. These efforts reflect PubMatic’s continued focus on AI-driven solutions and industry trends.

This material may contain third-party opinions, none of the data and information on this webpage constitutes investment advice according to our Disclaimer. While we adhere to strict Editorial Integrity, this post may contain references to products from our partners.

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