-1.56% for Starbucks stock as sellers dominate with weak momentum signals

-1.56% for Starbucks stock as sellers dominate with weak momentum signals
Starbucks slides 1.56% to $91.26 today

Starbucks will offer a free tall hot or iced coffee to Starbucks Rewards members on February 10, 2025.

The company announced the promotion on social media and provided a link for more information.

Highlights

  • Starbucks trades below key medium-term moving averages, signaling persistent short- and medium-term downside pressure.
  • Momentum indicators confirm a firm downtrend with intraday weakness, while oscillators show the stock is oversold.
  • Expected weekly range is $91.16 to $93.28, with bearish bias unless support near $89.65 fails, which could drive further declines.

SBUX is trading at $91.26, which is decisively below both the MA-20 ($96.69) and MA-50 ($96.06), but above the long-term MA-200 ($89.65). This setup suggests downside pressure in the short and medium term, with only modest long-term support remaining intact; the Ichimoku Kijun on D1 at $96.59 stands well above the current price, acting as immediate resistance. Near-term support is found at MA-200 ($89.65), with key support at MA-100 ($90.66), while MA-20 ($96.69) forms near-term resistance and the Ichimoku Kijun ($96.59) is the key resistance level above.

Momentum signals are decisively weak: both MACD and ADX on D1 indicate a prevailing downtrend. Multiple oscillators highlight an oversold environment—RSI is at 39, Stoch RSI is deep in oversold territory, and CCI is negative at –140. BBP is strongly negative, confirming that sellers continue to dominate intraday price action, with the Awesome Oscillator also aligning with the bearish move. SBUX has fallen $1.28 (1.38%) from last week's close at $92.54 and currently sits at the very bottom of its weekly range, reflecting pronounced near-term weakness. Weekly volatility stands at 6.11%, with the tone characterized by a steady decline from the recent high. In today’s session, SBUX is down 1.56%, intensifying short-term bearish sentiment.

Looking ahead, the expected trading range for the coming week is $91.16 to $93.28, keeping price action tightly bounded within 1–2% of current levels and well above the 52-week low ($75.50), yet far from the yearly peak ($104.82). The probability of an upward breakout is very low (less than 20%), with further downside the more likely scenario due to persistent weakness across both D1 and W1 indicators—only the W1 MACD supports a positive move, while other weekly signals remain neutral or bearish. The baseline scenario favors sideways consolidation within support and resistance bands. A bullish break would require a close above $96.69 (MA-20 and Kijun resistance cluster), targeting a reversal toward $98. Conversely, if support at $90.66–$89.65 is lost, the next leg lower could test the mid-$88 range.

Earlier, analysts noted that despite structural changes at Starbucks and ongoing union negotiations, technical indicators were signaling continued bearish momentum with only limited support from long-term factors. Against this backdrop, investors should closely monitor any shifts in sentiment or volume that could signal a decisive break from the prevailing downtrend.

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