ON24 integrates LinkedIn event creation and lead sync in new unified workflow

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02.04.2026

ON24 integrates LinkedIn event creation and lead sync in new unified workflow — ON24 named Innovator of the Year

ON24 has been named Innovator of the Year by LinkedIn, recognizing its development of a streamlined solution that unifies LinkedIn Event creation and Lead Sync into a single workflow.

The enhancement aims to enable marketers to accelerate campaign execution and improve demand generation. According to ON24, merging event management and lead synchronization helps companies boost efficiency and drive better results in their marketing efforts.

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ON24 has previously urged marketers to expand their webinar strategies beyond attendance to generate direct pipeline impact and business results, detailed in an earlier report here. The company has also outlined how teams can globalize and repurpose webinars to increase regional reach and pipeline efficiency, as reported here. These initiatives form part of ON24's ongoing efforts to support measurable outcomes in digital marketing.

This material may contain third-party opinions, none of the data and information on this webpage constitutes investment advice according to our Disclaimer. While we adhere to strict Editorial Integrity, this post may contain references to products from our partners.

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