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Agentic AI enables marketers to act faster, PubMatic moves to automation autonomy
PubMatic announced that the transition from basic automation to marketing autonomy is already in progress.
According to the company, agentic AI is empowering marketers to generate insights and execute campaigns in real time, promising a significant boost in operational efficiency. PubMatic is encouraging industry professionals to review its latest whitepaper to better understand these advancements and their implications for advertising and AdTech.
PubMatic has previously outlined its push to advance agentic AI in marketing, moving beyond automation to deliver real-time audience intelligence and execution, according to a recent announcement. The company also entered into a partnership with AdWanted Connected TV World Summit in London to support the shift from broadcasting to streaming, as noted in an earlier release. These efforts form part of PubMatic's ongoing strategy to enhance its advertising technology offerings.
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