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PubMatic advances agentic AI to accelerate real-time planning for agencies
PubMatic is driving the integration of agentic AI to enhance programmatic advertising for agencies.
Bill McLaughlin of PubMatic explains that this technology is enabling agencies to manage increasing complexity by supporting real-time planning, activation, and optimization across multiple channels. As adoption of agentic AI solutions grows, agencies are positioned to navigate evolving digital advertising landscapes more effectively.
PubMatic has previously advanced agentic AI tools in marketing, emphasizing real-time audience intelligence and execution in a recent shift reported by the company. Earlier this year, PubMatic and Amnet deployed Claude LLM technology to cut setup time for an agentic ad campaign in France by 80 percent during their rapid French launch. These developments follow a trend of increasing automation and efficiency in ad operations.
This material may contain third-party opinions, none of the data and information on this webpage constitutes investment advice according to our Disclaimer. While we adhere to strict Editorial Integrity, this post may contain references to products from our partners.
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