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Claude LLM powers first agentic ad campaign as PubMatic and Amnet expedite French launch
PubMatic and Amnet have introduced France's first agentic advertising campaign, leveraging the Claude LLM to automate the process from brief to activation. The campaign, designed for INTERBEV, enabled rapid deployment of a video campaign within minutes, slashing traditional setup times by 80 percent.
This initiative marks a significant step in the application of advanced large language models for advertising efficiency and demonstrates the potential of AI-driven platforms to transform digital marketing workflows.
PubMatic recently advanced agentic AI in marketing, moving beyond automation to deliver real-time audience intelligence and execution. The company also partnered with the AdWanted Connected TV World Summit in London to promote the transition from traditional broadcasting to streaming. These developments reflect PubMatic's ongoing focus on integrating AI and digital advertising platforms.
This material may contain third-party opinions, none of the data and information on this webpage constitutes investment advice according to our Disclaimer. While we adhere to strict Editorial Integrity, this post may contain references to products from our partners.
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