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Surging AI-driven campaigns push PubMatic to record new product adoption
PubMatic reported that scaling AI deals led to an 80 percent year-over-year increase in its emerging revenue category during the first quarter.
The company highlighted more than 30 fully autonomous, end-to-end agentic campaigns and over 1,000 direct publisher deals executed on its AgenticOS platform. This combination marked the fastest adoption of a new product in PubMatic's history as it capitalizes on accelerating demand for AI-powered advertising solutions. Details are being clarified.
Earlier this year, PubMatic hosted a UK CTV Summit in Scotland to gather industry leaders around AI advancements in streaming and digital advertising. The company also received the AdRM Award for FY2025 from Nippon TV, highlighting its ongoing partnerships in advertising technology. These developments set the stage for its latest AI-driven initiatives.
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