PubMatic asserts agentic AI adoption accelerates as brands adopt AgenticOS platform

PubMatic asserts agentic AI adoption accelerates as brands adopt AgenticOS platform
Agentic AI shift underway

PubMatic contends that the widespread adoption of agentic AI is no longer a future concept but an immediate shift already impacting the media and advertising landscape.

Kyle Dozeman, a senior executive at PubMatic, explains that leading brands are integrating agentic AI solutions and adapting their media mix strategies accordingly. He recommends organizations consider PubMatic AgenticOS to capitalize on these changes and remain competitive as the industry evolves.

PubMatic has recently introduced a Grand Slam tennis ad package, providing premium CTV inventory for advertisers during live sports events. The company also connected with Australia’s advertising professionals at this year’s Cairns Crocodiles event. These initiatives highlight PubMatic's ongoing efforts to engage with key industry partners.

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