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PubMatic has introduced a specialized tennis advertising package for connected TV (CTV) channels tied to the Grand Slam season. The offering provides advertisers with premium access to curated inventory, enabling targeted placements from the first serve to the final match point.
This move aims to capitalize on the surge of engaged sports audiences during major tennis events, promising brands enhanced reach and visibility. The package is positioned to attract marketers seeking real-time engagement with millions of tennis fans through CTV platforms.
Earlier this year, PubMatic introduced agentic AI to enable faster real-time execution and deeper insights in programmatic advertising. The company later expanded these capabilities for agencies, streamlining programmatic planning and cross-channel activation in real time. The latest CTV tennis package follows a series of technology-focused advertising releases.