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PubMatic convenes industry panel to advance brand collaborations at SXSW summit
PubMatic convened a panel titled Driving Relevance Through Brand Collaborations during last week's Marketing Leadership Summit at SXSW. Stephen Kelly of PubMatic moderated the discussion, which featured insights from Vérane Pède of Shopify and Tulani André of Zalando.
The panel explored strategic opportunities for brands to leverage collaborations in the evolving marketing landscape. Participants discussed how partnerships can drive relevance and growth across sectors, and examined new approaches to brand synergy in the digital era.
PubMatic has highlighted other marketing initiatives in recent months. In Spain, the company partnered with Havas to launch an AI-driven agentic CTV ad campaign for Telefónica. The PubMatic Japan team also participated in the Game Future Summit to discuss app monetization and programmatic advertising.
This material may contain third-party opinions, none of the data and information on this webpage constitutes investment advice according to our Disclaimer. While we adhere to strict Editorial Integrity, this post may contain references to products from our partners.
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