Commerce.com projects AI to surpass traditional product discovery channels by 2028

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13.05.2026

Commerce.com projects AI to surpass traditional product discovery channels by 2028 — AI to lead product discovery by 2028

Artificial intelligence is anticipated to become the dominant method for product discovery by 2028, replacing conventional channels, according to Commerce.com.

This development represents a fundamental transformation in how consumer demand is generated, moving beyond a passing trend to a structural shift in the marketplace. Businesses are expected to adapt quickly as AI-driven demand creation mechanisms become integral to commerce.

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Commerce.com previously highlighted the rise of agentic systems as a factor driving the shift from consumer interaction to delegation in commerce in an earlier report. The company also engaged with B2B leaders at the B2BOnline event in Chicago after completing CommerceLive earlier this year. These events reflect Commerce.com's ongoing focus on changes in product discovery and industry collaboration.

This material may contain third-party opinions, none of the data and information on this webpage constitutes investment advice according to our Disclaimer. While we adhere to strict Editorial Integrity, this post may contain references to products from our partners.

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