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8X8 has introduced a new street art style logo displayed at its headquarters this week for CAB and Analyst Summit.
The design features a kaleidoscope of vibrant brand colors, aiming to energize the company’s image and engage visitors. The company’s Chief Marketing Officer, Bryan Rubertini, explained the rationale behind the creative approach, emphasizing its alignment with their evolving brand strategy. Details about the campaign and further insights from marketing leadership are expected in the coming days.
Earlier this week, 8X8 hosted a customer advisory board event at its headquarters, bringing customers onsite for direct engagement and conversation at the 8x8CAB event. The company has also focused on communication technologies, recently announcing a platform that centralizes WhatsApp, SMS, LINE, email, and voice for business users in an earlier release. Both moves align with 8X8's ongoing efforts to update its interface and deepen client interaction.