8X8 Converse centralizes WhatsApp, SMS, LINE, email, and voice for unified business communication

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8X8: 89 percent retention with omnichannel

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Andrey Mastykin

28.05.2026

8X8 Converse centralizes WhatsApp, SMS, LINE, email, and voice for unified business communication — 8X8: 89 percent retention with omnichannel

Companies with robust omnichannel strategies retain 89 percent of customers, significantly outperforming the 33 percent retention rate seen by those lacking integrated approaches.

8X8 introduces Converse, a platform that unifies popular communication channels such as WhatsApp, SMS, LINE, email, and voice into a single workspace. This solution aims to help businesses seamlessly connect customer support channels, drive loyalty, and simplify workflow management.

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Earlier this year, Australian retailer Doors Plus reported 100 percent uptime and a 50 percent reduction in communication costs after a technology overhaul using 8X8 solutions across 22 stores. The company has also been in the running for Best Communications Provider Enterprise and Best Innovation awards, citing its 8X8 Engage platform and team collaboration features as part of its industry recognition efforts. These developments track 8X8's ongoing push to expand its enterprise communications offerings.

This material may contain third-party opinions, none of the data and information on this webpage constitutes investment advice according to our Disclaimer. While we adhere to strict Editorial Integrity, this post may contain references to products from our partners.

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