AI changes where buyers discover brands, Commerce.com asserts

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Ivan Andriyenko

02.07.2026

AI changes where buyers discover brands, Commerce.com asserts — AI transforms brand discovery

Commerce.com asserts that artificial intelligence is reshaping how and where consumers find brands online.

According to the company, every digital interaction now contributes to the discovery process, compelling brands to rethink their strategies and adapt to new consumer behaviors. As AI continues to integrate with commerce platforms, the points of engagement for potential customers are multiplying. Brands are being urged to respond proactively to maintain relevance and maximize their reach within these evolving environments.

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Earlier, Commerce.com examined how intelligent agentic commerce systems are streamlining purchase decisions and transforming online shopping. The company has also cautioned that agentic commerce will require organizations to develop critical new capabilities to address rising demands. These developments reflect Commerce.com’s continuing focus on innovation in the sector.

This material may contain third-party opinions, none of the data and information on this webpage constitutes investment advice according to our Disclaimer. While we adhere to strict Editorial Integrity, this post may contain references to products from our partners.

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