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8X8 shifts partner incentives to reward ongoing business, moving beyond new logo acquisition

8X8 shifts partner incentives to reward ongoing business, moving beyond new logo acquisition
8X8 unveils partner rewards shift

8X8 has introduced a new tiered partner program designed to recognize both growth and customer retention, breaking from the industry norm of focusing solely on acquiring new clients.

According to the company, this refreshed approach offers enhanced rewards and incentives for partners who demonstrate long-term commitment to their customer base, aiming to drive sustained channel performance. The program launch marks a strategic push by 8X8 to deepen relationships within its partner ecosystem while supporting ongoing revenue and loyalty.

Earlier this year, 8X8 Head of Channel EMEA Emily Masterton received the first ever CRN Women of the Channel award for her leadership in the region. The company also highlighted the value of team connection at its EMEA Sellers Circle event in Mauritius. These initiatives reflect 8X8's recent focus on both partner engagement and organizational leadership.

This material may contain third-party opinions, none of the data and information on this webpage constitutes investment advice according to our Disclaimer. While we adhere to strict Editorial Integrity, this post may contain references to products from our partners.

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