Polymarket joins Blockchain.com for World Cup prediction markets

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Polymarket joins Blockchain.com

Highlights

Polymarket will power prediction markets inside Blockchain.com’s app.
The rollout is timed to the World Cup semifinals.
The feature will launch in the EU.
Polymarket soccer volume has topped $5 billion over the past year.

Blockchain.com will add Polymarket markets to its app on Tuesday, timed to the start of the World Cup semifinals, Bloomberg reported. The feature will be available in the European Union but not yet in the U.S., allowing eligible users to trade on real-world outcomes directly from Blockchain.com’s app.

Polymarket moves into a larger distribution channel

For Polymarket, the partnership gives it access to a large crypto customer base at a moment when global attention is focused on soccer. Blockchain.com says it has about 43 million verified users worldwide and operates in more than 70 jurisdictions.

The new function will let Blockchain.com users access Polymarket’s wider range of prediction markets. That is a significant expansion from Blockchain.com’s own SnapMarkets product, launched in May, which focused on shorter-term bets such as where Bitcoin’s price might move over a brief period.

Blockchain.com Chief Executive Peter Smith said the company expects the feature to be “pretty significant.” The timing is central to that expectation. Bernstein analysts estimate the World Cup will generate roughly $10 billion in volume across sports-betting and prediction-market platforms.

Prediction markets race for scale

Polymarket already has strong momentum in soccer-linked markets. Soccer-related volume on Polymarket exceeded $5 billion over the past year.

The broader market is becoming more competitive. Crypto companies are adding prediction-market products either internally or through deals with established platforms. Coinbase has partnered with Kalshi, while Polymarket has attracted investment from Intercontinental Exchange, which also became a global distributor of its event-driven data.

The Blockchain.com agreement also comes as the company prepares for the public markets. Founded in 2021 by members of a Bitcoin online forum, Blockchain.com has filed confidentially for an initial public offering.

A new test for crypto prediction markets

The deal matters because Polymarket is moving beyond standalone prediction-market users and into broader crypto distribution. If the partnership performs well during the World Cup, it could make event-based markets a more common feature inside crypto brokerage and exchange apps.

It also shows how regulation is shaping rollout strategy. The feature will appear in Europe before the U.S., where prediction markets remain more politically and legally sensitive. For Polymarket, scale now depends not only on demand but also on where platforms can offer these products without triggering regulatory pushback.

Earlier, we reported that Polymarket adds instant Bitcoin deposits through Lightning.

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