Pump.fun fuels PUMP rally with daily repurchases from platform revenue
Pump.fun has intensified its buyback strategy, spending nearly $95 million of platform revenue to repurchase PUMP tokens.
Since the program began on July 15, 2025, the project has consistently bought back tokens on an almost daily basis, regardless of market price, reports Crypto News.
Its largest single acquisition remains the inaugural buyback of 2.4 billion PUMP, and the platform has now absorbed over 23.1 billion tokens in total, equal to 6.582% of circulating supply. The latest buyback of 253.8 million PUMP, worth roughly $2.05 million, occurred on the same day the token reached a new all-time high. Pump.fun’s team clarified that all buybacks are funded through platform revenue and that $PUMP does not entitle holders to revenues or distributions, underscoring the program’s strategic nature.
Impact on PUMP price and market sentiment
The aggressive buyback activity has coincided with bullish price action for PUMP. On September 14, the token touched a new all-time high of $0.0088, before consolidating about 10% below that level. TradingView data shows PUMP surged more than 150% in recent weeks, driven by strong speculative inflows and momentum from the platform’s daily repurchases.
The chart now shows consolidation between the 140% and 160% range, with the Relative Strength Index (RSI) cooling from overbought levels above 70 to a neutral 48–53 zone. This shift suggests the rally’s initial momentum has eased, but the token has avoided sliding into bearish territory. Market watchers believe that sustained buybacks will continue to provide a floor for price action and reduce sell pressure.
Sustainability of buyback-driven growth
Pump.fun’s reliance on platform-generated revenue to fund buybacks reflects its focus on stabilizing market conditions and supporting token value. The project has positioned itself as a memecoin launchpad with a self-reinforcing economic loop—channeling fees from token launches into buybacks. While this strategy has boosted confidence and price resilience, critics caution that its success is tied to the platform’s ability to maintain high revenue levels.
Should trading activity or token launches decline, the scale of daily buybacks could shrink, weakening the support mechanism. For now, however, Pump.fun’s disciplined accumulation of supply has helped it withstand selling pressure and establish a reputation as one of the more structured players in the volatile memecoin sector.
Recently we wrote that Pump.fun, the Solana-based memecoin launchpad, has overtaken Hyperliquid in 24-hour revenue, marking a major comeback for the platform.
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