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But we saved everything 🙂.
The Trove Markets project, which promised a revolution in trading collectible assets, found itself at the center of a scandal after changing its plans post-ICO. Having raised over $11 million, the team abandoned its original launch model but, instead of issuing a full refund, announced it would retain nearly $9.4 million for further development. Following this, the token collapsed by more than 90%, and investors began labeling the project a scam.
Trove Markets emerged as an attempt to combine decentralized finance with real-world collectible assets. The team proposed building a perpetual DEX where users could place leveraged bets not only on cryptocurrencies but also on physical items, ranging from Pokémon cards to CS:GO skins. The project was positioned as a way to bring liquidity to markets that have traditionally been closed and difficult to access.
A key element of this ecosystem was meant to be the TROVE token, with the launch planned on Hyperliquid, a platform well known in the derivatives segment. This combination of an innovative concept and a strong infrastructure choice made Trove Markets one of the most talked-about projects in the run-up to its ICO.
During the ICO, Trove Markets raised approximately $11.4 million, which only increased interest in the project. However, just days before the token launch, the team unexpectedly announced a change of plans. Instead of Hyperliquid, the project decided to launch on Solana, explaining the move by the exit of one of its liquidity partners, who allegedly sold around $500,000 worth of HYPE tokens.
For investors, this became a turning point. Many stated that they had not agreed to a blockchain change after the fundraising had concluded and began demanding full refunds. According to them, the team’s decision looked like a unilateral rule change after the money had already been raised.
After the ICO, Trove Markets stated it was only prepared to return part of the funds to users. According to the team, nearly $9.4 million needed to be retained to continue developing the perp DEX on Solana, while around $2.5 million would be allocated for refunds.
The team emphasized that a full refund would effectively mean the end of the project, whereas keeping most of the budget was the only way to “keep Trove alive as a real product.” Investors, however, claim they had requested a full refund even before the token launch and received no response.
The project is led by a pseudonymous founder known as Unwise. He has repeatedly stated that Trove Markets is “not going anywhere” and that he is not “taking the money and running.” These assurances, however, did little to stem the wave of criticism.
On-chain investigators pointed to suspicious transactions, including transfers allegedly linked to online casinos. Within the crypto community, speculation also emerged that Unwise may have been deanonymized at an industry event. Additional information suggested the project could be connected to a company called PerpsCollectibles Ltd, registered in the British Virgin Islands.
Despite the criticism and community backlash, the TROVE token eventually launched. The reaction was immediate: within the first minutes, the price declined by more than 90%. The fully diluted valuation fell from roughly $20 million to less than $600,000.
On social media, investors began sharing stories of significant losses. Some claimed that investments worth tens of thousands of dollars were reduced to mere hundreds after the crash. Against this backdrop, accusations of a rug pull became widespread.
The scandal surrounding Trove Markets extended far beyond the project itself. Investors openly speak of fraud and are calling for class-action lawsuits. The law firm Burwick Law has already offered affected users consultations on potential avenues for compensation.
A separate wave of outrage was triggered by the role of crypto influencers who reportedly received payments from Trove Markets without publicly disclosing this fact. This further undermined trust in the project and intensified the negative sentiment around it.
The Trove Markets story has become a clear example of how an innovative idea can collapse due to management decisions. A sudden post-ICO change of plans, partial refunds, and a token crash have cast doubt not only on the project’s future but also on the integrity of its team.
And even despite claims of continued development, investors still lack an answer to the key question: can trust be restored once it has been lost along with millions of dollars?