ServiceNow stock price forecast: Sellers maintain control as NOW rebounds 3.34% to $104.10

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ServiceNow rises 3.34% to $104.10

Highlights

ServiceNow reported over $10 billion in annual revenue for the first time, with Q4 revenue up 21% and EPS rising 26% year-over-year.
The company launched a $5 billion share buyback program, including a $2 billion accelerated repurchase, and announced partnerships with Anthropic and Emids to expand AI and healthcare solutions.
ServiceNow shares are trading at $104.10—well below major moving averages—with bearish momentum prevailing; key support is at $98.00 and resistance at $108.00.

Revenue milestone and buyback as AI adoption drives operational focus

ServiceNow surpassed $10 billion in annual revenue for the first time, with quarterly results showing a 21% increase in fourth-quarter revenue and a 26% rise in earnings per share year-over-year. The company is actively incorporating generative AI, including a new partnership with Anthropic, into its platform and launched a $5 billion share buyback program, allocating $2 billion to an accelerated repurchase. Additionally, ServiceNow expanded its healthcare workflow solutions through a partnership with Emids. These developments reinforce the company’s focus on operational innovation and capital return.

Bearish momentum dominates as oversold signals hint at divergence

Technically, NOW trades well beneath all its major moving averages, confirming continued seller dominance across short-, medium-, and long-term frames. The nearest dynamic resistance is the Ichimoku Kijun at $126.85, while no significant dynamic support is close at current levels. Momentum readings are decisively bearish: both MACD and ADX indicate a firm downtrend, and readings from the RSI (19.85), Stochastic RSI (7.30), and CCI (-162.46) all reflect deep oversold conditions. Bull/Bear Power at -13.69 emphasizes intraday seller control, while the Awesome Oscillator also points to a prevailing downward bias; despite today's rebound and high volatility, most indicators reinforce a bearish outlook, though oversold oscillators hint at the possibility of a short-term divergence.

Sideways trading expected as bearish momentum limits upside

In the short term, typical volatility suggests NOW should remain within a $98.00 to $108.00 band relative to current levels over the next five trading days. The probability of a sustained upside move is low (below 20%), as bearish momentum persists across weekly and daily signals from moving averages, RSI, and MACD. The base case is for sideways movement within this corridor, with a break above $108.00 potentially opening space toward the Ichimoku Kijun at $126.85. If support at $98.00 fails, renewed tests of recent lows become likely given the strength of ongoing downside momentum.

Viktoras Karapetjanc, expert at Traders Union, sees ServiceNow’s recent results as an encouraging sign of operational strength and adaptability. He believes the company’s expansion into generative AI and share buybacks reflects smart capital allocation, even as the stock faces technical headwinds. The analyst notes that, while downward pressure persists in the short term, strong fundamentals and innovation potential are intact. In his words: "If the price can stabilize above $108.00, I see real potential for a recovery toward the $126.85 level as confidence in ServiceNow’s transformation grows."

Previously it was reported that ServiceNow Inc. is trading well below its key moving averages across all timeframes, with momentum indicators such as MACD and ADX confirming a persistent downtrend and oscillators (RSI, Stoch RSI, CCI) highlighting deeply oversold conditions. Despite modest intraday strength as the stock approaches session highs, the absence of bullish signals and the presence of dynamic resistance near $126.85 suggest that downward pressure remains dominant.

Source of Data: NOW Price Analysis by TU

The analysis is based on a proprietary model combining technical, on-chain, and expert data. Not investment advice. See methodology

The information is based on forecasts and does not constitute investment advice or a guarantee of future results. Market conditions may change. See our Disclaimer and Editorial Integrity for details.