Selling pressure pushes Starbucks lower in today trading

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Starbucks slides 2.19% today

Highlights

Starbucks reported a 3% year-over-year net revenue increase to $37.2 billion for 2025, with profits impacted by restructuring costs and operational investments.
The company is closing underperforming stores, including the Seattle Roastery, and declared a $0.62 quarterly dividend (2.5% annualized yield, ex-date February 13).
SBUX trades at $96.84, above key MAs (MA-20 $95.34, MA-50 $89.72), with $95 acting as dynamic support and $100 as key resistance amidst short-term volatility.

Revenue growth weighed by restructuring and store closures

Starbucks reported a 3% year-over-year increase in net revenue to $37.2 billion in 2025, with profits impacted by restructuring costs and ongoing operational investments. The company has begun closing underperforming stores, including its Seattle Roastery, as part of a broader 2025 restructuring plan. Additionally, Starbucks declared a quarterly dividend of $0.62 per share, with an ex-dividend date of February 13 and an annualized yield of 2.5%.

Anton Kharitonov, expert at Traders Union, sees the intraday reversal and divergence in momentum as warning signs. He observes dynamic support is being tested, and key oscillators point to a potential pullback ahead. Kharitonov emphasizes restructuring costs and underperforming closures as fundamental weaknesses. He notes that increased volatility and selling after the open imply fragile sentiment. "Starbucks’ bullish structure is at risk if prompt support fails — traders should remain on alert for further downside."

Viktoras Karapetjanc, expert at Traders Union, highlights that Starbucks’ fundamental growth and increased revenues provide a strong base for further appreciation. He notes the positive signal from the retained dividend and sustained long-term supports. Karapetjanc stresses that the overall market structure stays bullish, even amid short-term swings. "This setup offers attractive risk-reward, and I expect Starbucks to resume its climb toward new highs."

Mixed momentum and overbought signals as volatility spikes

Dynamic support is seen near the Ichimoku Kijun at $95.22, while resistance is likely near the recent MA-5 ($98.22) or the round level at $100. Momentum signals are mixed: the daily MACD points to continued bullish bias, and ADX shows a strong trend, but oscillators highlight some caution. RSI and Stoch RSI suggest there is modest upward momentum without clear overbought extremes, though BBP flags intraday overbought conditions indicating buyers had dominated earlier; CCI readings reinforce the upward trend. The Awesome Oscillator aligns with the bullish view, but today’s trading shows a decline after a higher open, with price near the lower end of today’s wide range ($96.55–$101.16), implying high volatility and selling pressure after the open. This sharp intraday reversal and divergence between momentum and overbought indicators points to short-term consolidation or potential pullback despite longer-term support.

Previously it was reported that Starbucks Corporation is exhibiting a strong bullish trend, trading well above all major moving averages with robust momentum confirmed by MACD and ADX, while daily RSI and CCI indicate a healthy uptrend but approaching overbought territory. Technical support is noted near $93.93 with resistance at the $100 threshold, and current momentum suggests upside continuation is likely, though short-term consolidation may occur as volatility remains elevated.

Source of Data: SBUX Price Analysis by TU

The analysis is based on a proprietary model combining technical, on-chain, and expert data. Not investment advice. See methodology

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