Affirm sees a jump — What is fueling the stock rise

Traders Union
All News
Financial News
Affirm rises 2.25% to $49.06 today

Highlights

Affirm continues its partnership with Lowe's, offering biweekly and monthly payment plans, including 0% APR, on Lowe's online and mobile platforms.
Affirm's profitability faces challenges if subsidies for 0% APR products decrease or if competitive pressures intensify, heightening reliance on major retail partners.
AFRM trades at $49.06, well below key moving averages (MA-20 at $55.68, MA-50 at $67.12, MA-200 at $69.32), with persistence of bearish momentum and dynamic resistance at $60.40.

Retail financing reach expands as Affirm deepens Lowe's partnership

Affirm maintains an active partnership with Lowe's that brings its biweekly and monthly payment plans, including 0% APR offers for qualifying customers, to Lowe's online and mobile platforms. This collaboration also integrates Lowe's within the Affirm marketplace, supporting the expansion of its financing footprint in retail. Ongoing business considerations include Affirm's reliance on major partners and profitability pressures on 0% APR products if subsidies diminish or competition intensifies.

Anton Kharitonov, expert at Traders Union, views Affirm Holdings' current technical setup as persistently bearish. He notes the stock’s inability to recover key moving averages and sees continued selling across all timeframes. Kharitonov raises concerns over profitability risks tied to 0% APR products, especially as Affirm relies heavily on major partners like Lowe’s. He emphasizes weak momentum confirmed by multiple indicators and highlights the high probability of further declines below $45. "Unless the stock convincingly breaks above $60.40 resistance with strong momentum, I see little reason to expect a sustainable rally from these levels."

Viktoras Karapetjanc, expert at Traders Union, highlights positive long-term potential in Affirm’s partnership with Lowe’s and its expanding retail financing reach. He sees the current price action as a consolidation phase, creating the foundation for new growth if macro and demand conditions support a rebound. Karapetjanc believes ongoing integration of 0% APR financing can attract new customers and reinforce Affirm’s retail presence. "The innovative strategy with Lowe’s keeps the bullish structure intact, and I expect the market to offer fresh upward setups once momentum shifts."

Jainam Mehta, market strategist, notes that Affirm’s technical signals are overwhelmingly bearish, yet near-term volatility may open tactical trading opportunities. He points out the crowded short side and oversold readings, suggesting contrarian bounces are possible within the $45–$49 band. Mehta remains cautious on trends but sees scope for nimble traders to exploit any sharp moves. "I’d watch for an early squeeze toward resistance, but downside invalidation triggers below $45 need tight stop-loss management."

Bearish momentum signals persist despite session strength near highs

Momentum remains weak for AFRM, as both MACD and ADX maintain bearish signals with limited evidence of reversal. Daily RSI, CCI, and BBP reflect oversold or seller-controlled conditions, while the Stoch RSI provides a neutral stance. The intraday move brought the price up 2.25%, opening slightly above the previous close without a significant gap. Trading near the upper end of today’s range ($48.29 – $49.27) signals moderate volatility and some strength toward session highs, though mixed momentum indicators suggest continued caution is warranted.

Previously it was reported that Affirm Holdings, Inc. continues to trade well below its key moving averages, confirming a prevailing bearish trend across all timeframes, while momentum indicators such as MACD, ADX, and RSI signal deeply oversold conditions. Despite weak support and persistent selling pressure, a recent intraday rebound and price strength toward the session's upper range indicate that short-term buyers are beginning to test the lows.

Source of Data: AFRM Price Analysis by TU

The analysis is based on a proprietary model combining technical, on-chain, and expert data. Not investment advice. See methodology

This material may contain third-party opinions, none of the data and information on this webpage constitutes investment advice according to our Disclaimer. While we adhere to strict Editorial Integrity, this post may contain references to products from our partners.