OpenAI completes one of banking’s largest AI deployments

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OpenAI expands ChatGPT rollout

Highlights

OpenAI and BBVA expanded their partnership through a multi-year AI agreement.
ChatGPT Enterprise will be rolled out to 120,000 BBVA employees in 25 countries.
BBVA’s earlier rollout grew from 3,300 accounts to 11,000 employees.

BBVA will roll out ChatGPT Enterprise to 120,000 employees across 25 countries, a tenfold increase from its current deployment, according to Crypto News. The companies will also work together on AI tools for customer service, risk analysis, software development, and internal operations.

From pilot to full deployment

BBVA began working with OpenAI in May 2024, when it introduced 3,300 ChatGPT accounts for employees. The bank later expanded access to 11,000 workers and created thousands of custom GPTs for collaboration and work tasks. OpenAI said employees using the tools saved nearly three hours a week on routine work, while more than 80% used the platform daily.

The new rollout marks a shift from limited adoption to bankwide integration. Under the agreement, BBVA employees will get access to OpenAI’s latest models, security and privacy controls, and tools for building internal AI agents connected to the bank’s own systems. OpenAI and BBVA also plan specialized training programs to support adoption across departments.

AI moves closer to the customer

The agreement is not limited to productivity tools for employees. BBVA is already using OpenAI models in Blue, a virtual assistant that helps customers manage cards, accounts, and everyday banking questions through natural-language interactions.

As part of the expanded partnership, the bank is also exploring ways for customers to interact with BBVA products and services directly through ChatGPT. That would move generative AI further into the front end of banking, where accuracy, privacy, compliance, and reliability are harder to manage than in internal office tasks.

The deal also comes as OpenAI pushes deeper into enterprise services. The company said more than one million business customers, including Deutsche Telekom, Virgin Atlantic, and Accenture, now use its products.

A banking test case for enterprise AI

The BBVA expansion matters because banking is one of the most regulated and risk-sensitive industries adopting generative AI at scale. A deployment across 120,000 employees gives OpenAI a chance to show that its tools can work inside a global bank without being limited to experiments or small teams.

OpenAI said on June 8 that it had confidentially submitted a draft S-1 to the U.S. Securities and Exchange Commission, while noting that it had not decided on timing for a possible public listing. A large financial-services deployment helps strengthen the company’s enterprise story as investors assess whether AI demand can turn into durable revenue.

As we previously reported, SpaceX and OpenAI IPOs could heighten risks in the AI sector.

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