On 4-hour chart, Apple fell toward 275 after sharp pullback from area above 300. Price broke below short-term moving averages and approached important 273-275 support area, where longer moving average is located.
If buyers hold this range, rebound toward 280-288 is possible; break lower would increase risk of decline toward 270 and then 265.
Reason for selloff
Main fresh negative for AAPL is linked to higher MacBook and iPad prices due to rising memory costs. According to WSJ and Barron’s, Apple shares fell about 6% on June 25, marking their worst day in more than a year. Investors worry that price increases may protect margins but could hurt demand, especially if iPhones become more expensive later.
Market pressure
Backdrop for large tech stocks remains weak. Nasdaq declined amid caution toward Big Tech, while fresh US PCE inflation data supported expectations for tighter Fed stance. For Apple, this matters because its expensive valuation makes shares sensitive to higher yields and weaker risk appetite.
AI factor and investor expectations
Additional pressure comes from market not yet seeing sufficient effect from Apple’s AI initiatives. After recent presentations, investors want not only new features but also clearer impact of AI on device and services sales. For now, rising component costs look more visible than potential contribution from new AI products.
Conclusion
Baseline scenario for AAPL remains cautiously negative while price trades below 288-290. Chart shows attempt to defend 273-275 support, but after strong red candle, risk of continued correction remains. To improve outlook, as I noted in Apple holds buy zone despite investor caution toward AI, buyers need to push shares back above 280 and then consolidate above 288-290.
Latest Apple News
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