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Cuy Sheffield: Tokenized loyalty points transform $300B market

Cuy Sheffield: Tokenized loyalty points transform $300B market
@cuysheffield: Tokenized loyalty points reshape market

Cuy Sheffield highlights a significant shift in the loyalty points market, with brands issuing $300 billion in traditional loyalty points in 2025.

While most of these points remain locked in closed systems with low perceived value, tokenization offers a transformative solution.

Tokenized loyalty points become more liquid, programmable, and spendable at checkout in real time, potentially increasing their overall utility and relevance.

This material may contain third-party opinions, none of the data and information on this webpage constitutes investment advice according to our Disclaimer. While we adhere to strict Editorial Integrity, this post may contain references to products from our partners.

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