Turner Novak: AI transforms $140B market research as ListenLabs lands Microsoft as early client

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AI drives $140B market research change

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Mikhail Vnuchkov

22.05.2026

Turner Novak: AI transforms $140B market research as ListenLabs lands Microsoft as early client — AI drives $140B market research change

Turner Novak highlights how ListenLabs is enabling companies to engage customers at scale through its technology platform. The company has secured Microsoft as an early customer and is focusing on attracting large enterprise clients.

Novak emphasizes that traditional surveys are often plagued by unreliable answers, with 85% of responses being random clicks. He also discusses how artificial intelligence is driving transformation in the $140 billion market research industry.

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Novak has previously commented on industry trends in San Francisco, noting that AI is now viewed as more practical than web3 and NFTs. In another article, he questioned the extent of multi-layered SPV scams within companies. These observations provide further context to his recent focus on AI and enterprise solutions.

This material may contain third-party opinions, none of the data and information on this webpage constitutes investment advice according to our Disclaimer. While we adhere to strict Editorial Integrity, this post may contain references to products from our partners.

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