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True banking change involves culture and data, Jim Marous stresses

True banking change involves culture and data, Jim Marous stresses
Deeper changes drive banking transformation

Jim Marous, publisher at The Financial Brand, emphasizes that while digital account opening is important, genuine transformation in banking requires deeper changes.

He points to culture, operations, data, and customer experience as critical areas for meaningful industry progress. Marous also refers to the 2026 Retail Banking Trends and Priorities report addressing these themes.

Marous has previously noted that banks are collecting more customer data than ever but still face challenges in gaining real insight into client needs, according to a recent report. He has also highlighted rising customer expectations for fast digital experiences, including near-instant account approvals. These observations reflect ongoing pressures on banks to move beyond surface-level digital upgrades.

This material may contain third-party opinions, none of the data and information on this webpage constitutes investment advice according to our Disclaimer. While we adhere to strict Editorial Integrity, this post may contain references to products from our partners.

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