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Retreating during economic stress poses dangers for banks, Jim Marous warns

Retreating during economic stress poses dangers for banks, Jim Marous warns
Defensive moves risky for banks

Jim Marous, publisher at The Financial Brand, discusses how financial institutions typically respond to economic uncertainty and heightened deposit competition by focusing on protecting their existing balances.

Marous presents insights from Megan Pannier of Fiserv, who cautions that adopting defensive approaches in such environments can be a risky strategy for banks.

Marous previously examined why bank innovation projects often stall and reported that agile methods can help transform outcomes in these scenarios, citing Melissa Stevens’s perspective in an earlier article. He has also noted that banks frequently delay impactful marketing efforts based on concerns over incomplete customer data, yet maintain that targeted campaigns remain possible, as discussed in another report. These insights form part of his broader coverage on how banks navigate operational challenges during uncertain times.

This material may contain third-party opinions, none of the data and information on this webpage constitutes investment advice according to our Disclaimer. While we adhere to strict Editorial Integrity, this post may contain references to products from our partners.

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