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Companies find small-following creators better investments than big influencers, Hector Serrano says

Companies find small-following creators better investments than big influencers, Hector Serrano says
Small-following creators viewed as top investments

Hector Serrano said that creators with small followings are better investments for companies than major influencers. Lenny Rachitsky shared Serrano's perspective in a recent post.

Rachitsky has previously discussed key metrics for evaluating competitive advantages in companies. In a recent article, he outlined benchmarks and KPIs for assessing a company's moat. His latest remarks on creators expand on his focus on business strategies.

This material may contain third-party opinions, none of the data and information on this webpage constitutes investment advice according to our Disclaimer. While we adhere to strict Editorial Integrity, this post may contain references to products from our partners.

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