Octa review: In-app vertical series highlights tech shift in trading
Global broker Octa has released an innovative in-app vertical mini-series to promote its proprietary trading platform, OctaTrader.
- Chosen by 0+ local traders in the last 3 months.
- Traders earn on average 12% more per month vs other brokers.
The campaign, titled “Out of Time,” consists of four AI-generated episodes, each lasting up to one minute, and is available exclusively within the Octa app. The videos humorously emphasize the need to move beyond outdated trading tools and embrace modern, technology-driven solutions.
The series marks a first-of-its-kind initiative in the fintech sector, where vertical storytelling has only recently begun to gain traction as a marketing tool. Octa’s approach reflects the rapid global rise of vertical video — a format now dominating mobile-first platforms such as TikTok and Instagram. Industry analysts estimate that the vertical series market could reach $14 billion by 2027, driven by the fact that mobile devices account for over 60% of all global internet traffic in 2025.
‘Out of Time’: Where technology meets creativity
Octa’s “Out of Time” series adopts a retro visual aesthetic to illustrate the ongoing digital transformation across industries — a change that, the company notes, has been slower to reach retail trading. The short episodes use humor and AI-generated storytelling to contrast outdated methods with the possibilities unlocked by OctaTrader’s modern features.
According to Octa, the campaign has delivered above-expected engagement results, successfully drawing traders’ attention to the platform’s capabilities. By choosing an in-app format, Octa also strengthens its position as a client-centric broker, offering a seamless and interactive experience directly inside its trading ecosystem.
OctaTrader: A modern alternative to legacy platforms
Founded in 2011, Octa serves clients in 180 countries with over 61 million trading accounts opened. Its platform, OctaTrader, integrates AI-driven tools, analytics, education, and fast order execution into a unified environment. The goal, according to the company, is to make trading simpler, more transparent, and data-driven, helping users make informed decisions without the cognitive burden typical of older systems.
Over the years, Octa has earned more than 100 international awards, including Most Reliable Broker Global 2024 (Global Forex Awards) and Best Mobile Trading Platform 2024 (Global Brand Magazine).
By merging cutting-edge technology with creative marketing, Octa continues to redefine how brokers engage traders in the digital era.
It was earlier reported that Octa offers 50% deposit bonus.
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