IBM launches AI-enabled digital features for Masters app at 90th tournament

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23.03.2026

IBM launches AI-enabled digital features for Masters app at 90th tournament — IBM brings AI to Masters app

IBM has unveiled new artificial intelligence-powered digital experiences in the official Masters app for the 90th Masters Tournament.

The updated app allows golf fans to access over 50 years of tournament history and provides tools to analyze every shot on the course in real time. This push leverages IBMs AI technology to strengthen viewer engagement and offers deeper insights, reflecting a growing trend of technology innovation in sports broadcasting.

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