ON24 reports 239 average webinar attendees and 60 percent conversion rate as engagement rises

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07.04.2026

ON24 reports 239 average webinar attendees and 60 percent conversion rate as engagement rises — ON24 benchmarks show engagement gains

ON24 has released its 2026 Digital Engagement Benchmarks Report, revealing an average of 239 webinar attendees per session, an 11 percent increase year over year.

The report also notes a 60 percent conversion rate and an 18 percent boost in engagement, emphasizing that while audience scale is expanding, the real impact depends on how teams leverage participant interaction. ON24 encourages organizations to focus on actionable engagement insights to drive performance.

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ON24 has previously urged marketers to expand webinar strategies beyond attendance to generate measurable business results, as covered in its pipeline impact initiative. The company has also detailed how repurposing webinars can boost regional reach and efficiency in a globalization-focused report. These efforts align with ON24's continued emphasis on translating engagement into quantifiable outcomes.

This material may contain third-party opinions, none of the data and information on this webpage constitutes investment advice according to our Disclaimer. While we adhere to strict Editorial Integrity, this post may contain references to products from our partners.

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