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The Trade Desk said the World Cup kicks off tomorrow and is shaping up to be the most expansive tournament in history.
The Trade Desk added that as fans prepare to support their teams, advertisers should be ready to engage at every stage of the fan journey.
TTD is trading at $19.29, notably below its MA-20 ($21.18), MA-50 ($22.06), and MA-200 ($34.93), reflecting sustained downward pressure across short-, medium-, and long-term trends. The Ichimoku Kijun at $21.98 stands as immediate resistance, while near-term support is seen at MA-20 ($21.18) and key resistance is clustered around the Ichimoku Kijun and MA-50 ($22.06); key long-term support lies at MA-100 ($24.77).
Momentum remains strongly negative as both MACD and ADX on D1 signal a persistent downtrend, while RSI (41.41), Stoch RSI (16.42), and CCI (–138.81) all point to oversold conditions. BBP at –0.81 reinforces ongoing seller dominance, and the Awesome Oscillator also aligns with the prevailing bearish trend. TTD has fallen $0.66 (3.31%) over the past week, now at $19.29 versus a previous weekly close of $19.95. The price is currently situated at the very bottom of the weekly range, with volatility standing at 14.95%. This reflects a steady decline from the week’s high. In today’s session, the stock is down 3.02%, highlighting strong intraday bearish momentum and confirming the weekly pressure.
For the next week, TTD is expected to trade within a projected range of $18.00 to $20.15, anchored just above its fresh 52-week low ($19.06) and far beneath the 52-week high ($91.45). The probability of a further decline is very high (more than 80%) based on the complete absence of weekly or daily buy signals from W1 RSI, ADX, MACD, and MA-50, making upward movement much less likely. In the baseline scenario, price is likely to consolidate between $18.00 and $20.15 amid oversold signals. In the bullish case, a breakout above resistance at $21.18–$22.06 could trigger a short squeeze, but this is not favored by the indicators. In a bearish scenario, a sustained drop below $18.00 could expose new lows, with downside risk confirmed by persistent bearish momentum.
Previously it was reported that The Trade Desk was experiencing persistent downward momentum and generally bearish technical conditions. As the market reassesses these dynamics, traders should monitor for shifts in momentum that could signal either a stabilization or further weakness ahead.