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PubMatic has launched AgenticOS, a new platform harnessing AI agents to autonomously plan, execute, and optimize advertising campaigns.
The company states that brands leveraging this technology are positioning themselves at the forefront of the next digital advertising era. PubMatic is inviting partners and advertisers to connect and explore how AgenticOS can lead to improved campaign performance.
PubMatic previously presented AgenticOS and Activate in Tokyo, focusing on AI-driven advertising solutions for agencies in Japan, according to a recent announcement. The company also launched Spain's first AI-powered agentic CTV ad campaign for Telefónica with Havas, automating campaign workflow via AI agents. These initiatives demonstrate PubMatic's ongoing rollout of AI-based advertising technologies across different markets.