Backblaze, Inc. asserts untapped dark data holds key to AI advantage as external purchases decline

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Olga Shendetskaya

07.07.2026

Backblaze, Inc. asserts untapped dark data holds key to AI advantage as external purchases decline — AI moat needs dark data

A new insight from Backblaze, Inc. points to the importance of leveraging internal archives for artificial intelligence initiatives. According to recent findings, 68 percent of organizations that prioritize AI achieve success by centralizing their data sources early—favoring 'dark data' from internal records such as Zoom logs and support chats over externally purchased datasets.

Industry leaders argue that relying on the unique, unindexed data within company archives can provide a sustainable competitive moat. Backblaze, Inc. is urging enterprises to assess how much of their internal information remains unindexed and to act quickly in shifting focus from outside data vendors.

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Backblaze, Inc. previously identified LockBit as the cause of a service outage, noting challenges around ransomware response and backup risks. The company has also claimed its neocloud architecture can reduce GPU costs amid rising AI data demands. These developments frame its current focus on optimizing internal data resources for AI-driven projects.

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