8X8 CTO advances mid-call AI briefing to shift personalization beyond campaigns

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11.08.2026

8X8 CTO advances mid-call AI briefing to shift personalization beyond campaigns — 8X8 CTO: AI boosts live support

8X8 CTO Bryan Martin has unveiled how artificial intelligence can empower agents with personalized information during live calls, moving beyond traditional campaign-focused personalization.

This shift enables agents to receive vital briefings in real time, potentially enhancing customer engagement and operational efficiency. Martin's remarks were featured in an Executive Insight interview, where he emphasized that AI-driven mid-call support could redefine customer conversations within contact centers.

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8X8 has recently adjusted its partner program to reward ongoing business, aiming to drive both growth and retention beyond new customer acquisition initiatives, according to a recent company announcement. The company also celebrated its customer base on 8x8 Day, thanking users for their continued trust in communications and workflow services, as detailed in a previous update. These moves highlight 8X8’s ongoing focus on customer engagement and operational efficiency.

This material may contain third-party opinions, none of the data and information on this webpage constitutes investment advice according to our Disclaimer. While we adhere to strict Editorial Integrity, this post may contain references to products from our partners.

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