8X8 unifies product and go to market teams to drive collaboration in EMEA

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Artem Shendetskii

21.08.2026

8X8 unifies product and go to market teams to drive collaboration in EMEA — 8X8 unifies EMEA teams

8X8 is taking steps to break down silos within its organization by uniting product and go to market teams as one group, according to Jamie Snaddon, GVP Managing Director of EMEA.

The company's EMEA division recently underscored its collaborative culture with events including cricket, darts, pool, karaoke, and a DJ-driven gathering, accompanied by Mexican street food. Snaddon pointed out that these activities reflect the company's commitment to fostering a single, cohesive team environment.

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8X8 previously increased its focus on customer engagement at the Telarus Partner Summit by highlighting its CX services and setting up interactive booth experiences, as reported in Chas Bowman draws crowds as 8X8 drives CX engagement at summit. The company also expanded its Talk CX Tuesdays initiative to deliver consistent customer experiences for frontline, field, and expert teams, according to 8X8 expands Talk CX Tuesdays to support frontline and field teams. These efforts align with the organization’s approach to team integration and collaboration.

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